{"product_id":"the-business-of-coaching","title":"The Business of Coaching","description":"\u003cp\u003eBeing a skilled coach does not automatically create a successful coaching business. To attract the right clients, coaches need a clear proposition, credible positioning and a consistent approach to marketing.\u003c\/p\u003e\n\u003cp\u003eThis practical masterclass helps coaches turn their expertise into a focused and visible coaching proposition. Participants will explore education-led marketing, define their ideal client and develop messaging that moves potential clients from awareness to trust and enquiry. By the end of the session, each participant will have a clearer marketing focus and practical actions they can apply immediately.\u003c\/p\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eBy the end of the masterclass, participants will be able to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExplain why coaching requires an education-led approach to marketing.\u003c\/li\u003e\n\u003cli\u003eApply the Five Cs framework to assess and strengthen their marketing.\u003c\/li\u003e\n\u003cli\u003eDefine an ideal client and the pressing problem their coaching addresses.\u003c\/li\u003e\n\u003cli\u003eCreate a clear and focused coaching value proposition.\u003c\/li\u003e\n\u003cli\u003eCraft a compelling “Golden Sentence” that communicates who they help and how.\u003c\/li\u003e\n\u003cli\u003eIdentify the most relevant channels for reaching prospective clients.\u003c\/li\u003e\n\u003cli\u003eBuild a consistent approach to visibility, engagement and relationship development.\u003c\/li\u003e\n\u003cli\u003eTurn marketing conversations into credible coaching opportunities.\u003c\/li\u003e\n\u003cli\u003eCreate practical next steps for developing their coaching business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Actuate","offers":[{"title":"10:00 - 16:00 \/ Wednesday 2 December 2026","offer_id":65114823557497,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true},{"title":"10:00 - 16:00 \/ Thursday 8 April 2027","offer_id":65114823590265,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true},{"title":"10:00 - 16:00 \/ Friday 13 August 2027","offer_id":65114823623033,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/4009\/5865\/files\/TheBusinessofCoaching.png?v=1793880486","url":"https:\/\/weareactuate.com\/products\/the-business-of-coaching","provider":"Actuate","version":"1.0","type":"link"}