



Psychology of Coaching
Effective coaching goes beyond models and techniques. It requires an understanding of the emotions, thought patterns and behaviours that influence how people respond to challenges and create meaningful change.
Delivered through flexible on-demand learning, this masterclass explores how psychological principles can strengthen coaching conversations and support deeper, more sustainable client development. Learners will examine emotional intelligence, psychological safety and communication, alongside three relevant approaches: humanistic psychology, cognitive-behavioural principles and positive psychology.
The masterclass also considers how to recognise behavioural and communication patterns through transactional analysis, apply psychological insights appropriately and maintain clear professional boundaries between coaching and therapy. Reflective activities and practical scenarios help learners translate theory into responsible, client-centred coaching practice.
By the end of this masterclass, learners will be able to:
- Understand how psychological principles can add greater depth and effectiveness to coaching conversations.
- Apply emotional intelligence to strengthen self-awareness, empathy, communication and client relationships.
- Recognise how humanistic, cognitive-behavioural and positive psychology approaches can support different client needs.
- Create greater psychological safety through trust, acceptance, confidentiality and non-judgement.
- Identify behavioural and communication patterns using transactional analysis.
- Integrate psychological insights ethically while maintaining appropriate professional boundaries.
- Use reflective practice to evaluate and continually develop their coaching approach.

