The Business of Coaching
Being a skilled coach does not automatically create a successful coaching business. To attract the right clients, coaches need a clear proposition, credible positioning and a consistent approach to marketing.
This practical masterclass helps coaches turn their expertise into a focused and visible coaching proposition. Participants will explore education-led marketing, define their ideal client and develop messaging that moves potential clients from awareness to trust and enquiry. By the end of the session, each participant will have a clearer marketing focus and practical actions they can apply immediately.
By the end of the masterclass, participants will be able to:
- Explain why coaching requires an education-led approach to marketing.
- Apply the Five Cs framework to assess and strengthen their marketing.
- Define an ideal client and the pressing problem their coaching addresses.
- Create a clear and focused coaching value proposition.
- Craft a compelling “Golden Sentence” that communicates who they help and how.
- Identify the most relevant channels for reaching prospective clients.
- Build a consistent approach to visibility, engagement and relationship development.
- Turn marketing conversations into credible coaching opportunities.
- Create practical next steps for developing their coaching business.
The Business of Coaching
Sale price£125.00 GBP